The content you create will not get readers right away. It has to be promoted. And while there are many ways to promote your content, SEO is the channel we focus on.
For as long as your content ranks high on Google, you’ll be able to get traffic continuously over the long term.
How do you do this?
To get traffic from Google, you have to target topics people search for. You also have to look for topics where your target audience wants solutions to problems, i.e., looking to learn, not buy. (After all, if they’re looking to buy, then you’re no longer creating product-led content but simply a sales or landing page.)
Here’s how to find these topics:
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Go to Ahrefs’ Keywords Explorer
Enter one or a few keywords relevant to your business
Go to the Matching terms report
The Matching terms report in Ahrefs' Keywords Explorer.
Generally speaking, topics where people are looking to learn usually contain question modifiers such as why, how, what, etc.
Let’s switch the tab to Questions to see these.
The Questions report in Ahrefs' Keywords Explorer.
Here, we see around ~195,000 topics that we could potentially target. Eyeball the list and pick out those that are relevant and have traffic potential (look at the TP column).
There are also plenty of informational keywords that do not contain a question modifier. While the number of 195,000 keywords is plenty to target, you can look for more by eyeballing the entire report to see if there are potential topics without modifiers.
For example, doing this shows us a few topics that we could potentially target, such as “SEO course” and “SEO checklist.” Neither contains any question words.