7 tips for small manufacturers considering using AdWords Posted: 2020-11-18 google-adwords-express-app-mobile-android1-ss-1920 In my 17 years as a B2B marketing and SEO consultant, I hadn't really considered trying PPC until Google changed the layout of their search results to remove right-side ads. on the desktop and increase the number of ads appearing above the organic. results up to four. Suddenly, SEO has become a whole different ball game, especially since I work with small manufacturers, many of whom face SEO issues initially.
A simple strategy starting with a linkable asset and then a campaign to promote that asset avoids these issues if done with robust quality control. Create something of value for your target audience. The title of this content should include your business keywords. Post jewelry retouching service articles or guest contributions and link to the article. Use descriptive anchor text containing your targeted terms. Measure your results and don't get carried away. In most cases, small businesses or local businesses only need
a few good links to improve their organic position. Creating linkable assets that are worth linking makes the link building process much easier. By working in this way, we are working with the interconnected fabric of the web and simply linking to something using descriptive anchor text. This is in contrast to forcing unnatural links with service-specific anchor text to a site's homepage. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.